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Adidas is launching a new pack of football boots together with EA. The boots are heavily inspired by FIFA and the stats the players have in the game.
Football boots are always launched in real life and then adapted by FIFA.
We launched the boots inside FIFA for the first time ever, in a global live tournament on Twitch.
The boots and design was showcased by the player avatars in the game, on the banners in the virtual stadium, on tifos, kits, and in ad breaks during the launch.
Creatives Jacob Grandt, Sian Kitchener
Social Josh Dishman
Creative Directors Mark Shanley & Andre Sallowicz