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ESSO is launching a higher synergy fuel.
Higher synergy fuel makes your car run both faster and smoother – making it more fun to drive. And potentially unlocks a new side of people.
A few 15″ films where people who didn’t used to be petrol heads, tried the higher synergy fuel, and are now indulged in the lifestyle.
We also made a cheeky little outdoor and press piece combining fast with new.
We were launching ESSO’s new Synergy 99+ fuel that makes your car run both faster and smoother – making it even more fun to drive. Potentially, unlocking a whole new side in people.
Additionally, we also made a few print/OOH teasing the fast and new gasoline.
Creatives Jacob Grandt & Jakob Jensen
Creative Directors Ted Heath & Paul Angus