A new study made by AA shows that the most dangerous place for young people to be driving are on the rural roads around the UK.
THE INSIGHT
People who drive on rural roads have no idea that they have 10% higher chances of dying compared to their friends that drive in the city.
THE SOLUTION
In the most dangerous hour on rural roads for young drivers between 2-3AM, listeners on Hits Radio and Kerrang would hear something they weren’t expecting.
We launched a seemingly normal radio show that would turn out to be an hour long celebration of Caitlin Huddleston who lost her life on a rural road.