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Tell, or even better; show, the world that Hellmann’s are ‘On the side of food’.
It’s pretty obvious that fridges are meant to be cold. But for 75% of people in the UK… well, not so much.
All these warm fridges cause the food to go bad quicker, resulting in 4.2 million tonnes of food waste every year.
Wrapping all Hellmann’s delicious mayos in a label made of thermochromic paint that shows you whether your fridge is too warm, too cold or just perfect.
Cannes Lions Shortlist x2
D&AD New Blood Yellow
Creative Conscience Winner, Advertising
Ogilvy London
Creative Jacob Grandt
Copywriting Assistance June Nanna Filtenborg