St. Raws Create a brand from scratch
Create a brand from scratch.
We found that the colorful and happy plastic straws we all know have a darker side, a tragic side. They’re basically the prostitutes of plastic. People suck them once and discard them. In UK alone 23 million plastic straws are discarded daily.
A fun and playful eco-friendly paper straw brand with the catchy name, St. raws (pun extremely intended).
Saving the world is usually a quite dull affair. So we wanted to make a fun and inviting universe people would engage with.
Plastic is the number one enemy to our brand. And everyone who fights with us, deserves glory. Luckily, as we we’re making the brand Queen Elizabeth II banned plastic from all of her royal estates.
So we acted on it, and made a special edition paper straws for her.
To get the brand out there, we also made a website with some fun activations that you can watch on the right or below depending whether you’re on a phone or not.
WORK WORK WORK WORK WORK WORK
Credit Jacob Grandt, Alexander Kofoed & Christian Skjøtt