Great Trip No Matter What

Brief

Sell more Toblerone.

Fact

25% of all Toblerone are sold in duty-free zones.

Insight

You never know how your holiday is going to go.

Idea

No matter how bad your trip was, you can always count on Toblerone.

We wanted to make Toblerone sit on the chocolate throne when it comes to duty-free. By claiming those areas people won’t be able to travel anywhere without thinking about Toblerone.

Toblerone - Sharks
Toblerone - Sun burnt
Toblerone - Plastic Nightmare